ADVERTISING TIPS
- Keep it simple. In advertising, less is more.
- Appeal to your target audience, not yourself.
- Present a unique and consistent image.
- Talk about product benefits, not features.
- Include a time-sensitive offer to create immediacy.
- Test different offers to see what works best (and track them).
- Choose frequency over a larger size (in most cases).
- Use color if available.
- Hire a professional designer to produce your ads.
- Be realistic about results.
